Benjamin Melzer and Loiza Lamers has become the first transgender models to land their own PETA campaign, and raise awareness in the opposition to wearing fur.
Loiza Lamersmade of Holland’s 2015 Next Top Model², and Benjamin Melzer who made his fame by landing the cover of Men’s Health Germany. These two leading European trans models are now standing up for another without a voice, animals, through a new PETA campaign.¹
“I’d rather go naked than wear fur”
“Ben and I have always been firm believers that cruelty towards animals and the use of fur, especially in the fashion industry, is terrible, outdated and unnecessary,” Lamers said in an email interview to .MIC. “The campaign came about after we had a conversation about the subject and decided to reach out to PETA. They got it right away and we started putting [together] the concept for the ad.”
In posing for this campaign, the two, who have modeled together for Diesel, join people like Pamela Anderson, Eva Mendes, Pink and Taraji P. Henson, all of whom have posed nude for PETA campaigns as well.
It means everything,” Melzer said in an interview. “How can we as members of the LGBTQ community want the world to acknowledge and respect us but stand by and let such a hurtful, inhumane practice in our industry continue without speaking out? That would make us hypocrites. When you really think about it, the trans community and PETA have a lot of the same goals. Love and respect should be for all. It’s that simple.”
In addition to the campaign image, there’s a making-the-campaign video that shows how this ad went down. -Via .MIC
The Making of an Historical Ad campaign for PETA
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- PETA: People for the Ethical Treatment of Animals
- Loiza Lamersmade was the first transgender woman to win Holland’s Next Top Model
- Benjamin Melzer is a model, advocate and first gained international attention as the winner of the cover of Germany’s Men’s Health Magazine. The first trans man in the world to do so.